There might be a twist in the Android smartphone section in coming future when Google launches its own brand of smartphones. The search giant is finally planning to launch its own smartphone, which intends to tighten its grip on the mobile software platform. Unlike Apple, who has a complete control over the iPhones where it designs and supplies its common operating system to all, and outsource the manufacturing of the hardware separately. A few weeks ago, there was a report on Google need to start manufacturing its own handset and will not follow the Nexus strategy alone. However, the claims were not confirmed. The next generation of Nexus (2016) smartphones is presently rumored to be developed by HTC. While Google already designs, markets and even sells Nexus range of devices, and develops the Android operating system that runs on a majority of the smartphones sold around the globe, it is still making efforts to stay on par with the Apple counterpart.
However, this time, the news about Google manufacturing the Nexus smartphones themselves seems to be buzzing. According to a report by The Telegraph, sources close to the developments at Google informed them about this new move by Google. The report claims that apart from Google’s say in only the software section, the move will allow the company to extend its control over the design and manufacturing of the smartphones, similar to how Apple does with its iPhones. Apple works on a similar strategy, but a little differently. It leaves the manufacturing of the hardware to other companies such as Samsung, with the company concentrating more on developing the software (operating system) for their smartphones. However, Google’s own handset would allow it to control the software, securing the future of the Google services—Google search engine and Google Play Store that will run on it. Google’s new handset is expected to be released by the end of 2016. At present, the Google-developed smartphone is not yet confirmed, but the September event in 2016 will probably make the highlight.
